A group of marketing experts and Taguchi PhDs, lead by Mario Fantoni, have mastered the secrets of the Taguchi Method of multivariate testing and have applied the method to marketing and advertising optimization. The result is TaguchiNow, Inc. Clients range from small Internet start-ups to billion-dollar corporations.

TaguchiNow has been featured in Forbes, INC magazine, and several other publications.

When TaguchiNow, Inc. was founded in June of 2003, nobody thought of using the Taguchi Method of multivariate testing for marketing optimization. We were the first to think of it and the first to succeed.

TaguchiNow's original team included James F. Kowalick, PhD, a 4-time recipient of the coveted Taguchi Award, and Milton B. Bastos, PhD, author of “The Taguchi Method Applied to Marketing Intelligence.”

SUGGESTED READING

• Click here to read the article "Taguchi Doesn't Work for Marketing" by Mario Fantoni.

• Right-click here to download the article "Boost Your Marketing ROI with Experimental Design" (Harvard Business Review, October 2001)

• Right-click here to download the article "Robust Quality" by Dr. Genichi Taguchi (Harvard Business Review, February 1990)

"Japan's Taguchi is America's new hero."
- Fortune Magazine, November 1998
 

"Your automobile lasts longer today because of Taguchi."
["The new mantra: MVT", Forbes, March 11, 1996, pp. 114-118.]