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Mario Fantoni is the creator of the
Taguchi-based methodology for advertising and marketing optimization. Mario's work has been featured in
Forbes,
Inc. magazine,
Advertising Age,
and other major publications. Formerly he was Consulting Director for
Oracle Corporation,
Consulting Director for A.T. Kearney,
Consulting Manager for Andersen Consulting (now
Accenture)
and Design Engineer for DuPont.
He holds a B.S. in Mechanical Engineering from the
Polytechnic School,
University of São Paulo, Brazil,
and an MBA from the Wharton School,
University of Pennsylvania.
Read Mario's blog
Follow Mario on Twitter |
